Guiding the Digital Transformation of Organizations

[ISBN: 978-0-9857955-0-4]

As information technologies (IT) become core elements of an organization’s competitive and operational strategies, executives, technologists and business professionals cannot ignore important decisions about their IT investments and IT-enabled business initiatives.  They must focus their attention toward alignment among business and technology strategies, competitive markets, organization structures and processes, implemented technologies, and people.  Sambamurthy and Zmud have in-depth experience in both interacting with executives, technologists and business professionals, and teaching these materials in graduate programs and executive programs.  They have drawn upon their experience in crafting this book on the strategic management and use of IT in organizations.  The book adopts an executive management perspective, but also ensures that the concepts and terminology being introduced are readily understood by readers from a variety of backgrounds and experiences.

The authors have specifically developed the book for the core course on IT Management in MBA programs, for Masters’ programs in information systems, and for executive education programs.  Both the authors have used earlier drafts of the book in a variety of courses for a number of years and have generated a stream of incremental improvements that have culminated in the publication of this book.  The book provides readers with an understanding of (1) how today’s organizations are using IT to improve business performance, and (2) the actions that must be taken in order for envisioned performance improvements to be realized.

Sambamurthy and Zmud believe that the truly value-adding uses of IT only arise through the synergistic efforts of business and IT professionals, across all organizational levels.  Business professionals hold knowledge and insight about business processes, products and services, customers, suppliers, and product-markets.  IT professionals hold knowledge and insight about the currently available technical alternatives, emerging technical alternatives, already-installed technologies, anticipated costs and resource requirements, vendors and service providers, consultants, and competitors’ use of technology.  However, the critical challenge for most organizations is to facilitate a dialog and shared understanding between their business and IT professionals – again, at all organizational levels.  The selection of topics (e.g., terms, concepts, frameworks, methodologies, etc.) for the book has been driven by a goal of providing common ground for such collaborations.  Thus, the audience for the book spills far beyond its use in educational programs to include all business and IT professionals who understand the difficulties associated with establishing and sustaining such collaborations and who desire to develop the knowledge and capabilities to engage in such collaborations.

Chapter Titles

  • Enhancing Competitiveness Through Information Technology
  • Competing in Digital Markets
  • Business Platforms
  • IT Infrastructure
  • IT Investment Value Pathways
  • Building Business Cases for IT Investment Proposals
  • The Digitized Enterprise
  • The Extended Digitized Enterprise
  • Implementation and Change Management
  • Project Management
  • IT Risk Management
  • IT Governance
  • Basic Concepts

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Vallabh Sambamurthy

Vallabh Sambamurthy is the Eli Broad Professor of Information Technology at the Eli Broad College of Business at Michigan State University. His research examines how firms successfully leverage information technologies in their business strategies, products, services, and organizational processes. His research adopts the perspectives of CIOs and top management teams. Much of his work has been funded by the Financial Executives Research Foundation, the Advanced Practices Council (APC) of SIM and the National Science Foundation. He has served as editor-in-chief of Information Systems Research, senior editor for MIS Quarterly, and departmental editor for the IEEE Transactions on Engineering Management. He was selected as a Fellow of the Association for Information Systems in 2009. He obtained his Ph.D. from the University of Minnesota.

Robert Zmud

Robert W. Zmud is the George Lynn Cross Research Professor Emeritus at the Michael F. Price College of Business at the University of Oklahoma. His teaching and research interests focus on the business value of information technology, the management of information technology and the management of innovation. He served for 12 years as the Research Director for the Advanced Practices Council of SIM, International; and, he served as the editor-in-chief of MIS Quarterly and as a senior editor for: Information Systems Research, the Journal of the Association for Information Systems, and MIS Quarterly Executive. He is a recipient of the Association for Information Systems’ LEO Award and has been recognized as a Fellow of the Association of Information Systems, the Decision Science Institute and the INFORMS Information Systems Society. He obtained his Ph.D. from the University of Arizona.

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What People Are Saying

  • ~ Bill Kettinger, Professor, University of Memphis

    "Thanks to you and Samba for preparing such high quality teaching materials that focus at just the right level for professional master students."

  • ~ Sabyasachi Mitra, Professor, Georgia Tech

    "The most attractive features of this book are the many conceptual frameworks that the authors use to convey the key IT management concepts."

  • ~ Traci Carte, Professor, University of Oklahoma

    "This book is clearly written for the MBA audience. Drawing on the wealth of experience of these two authors, the chapters provide in-depth analysis of the strategic IT issues facing current and future business leaders."

  • ~ Kevin Kelleher, Deputy Director, National Severe Storms Laboratory

    "...those responsible for obtaining the IT technologies needed to meet the requirements of this project turned to the material presented in the chapter on 'building business cases for IT investments' of the new book by Sambamurthy and Zmud."

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